Glossary Archive | Page 4 of 8

Influencer Marketing

Influencer marketing refers to the practice of a brand leveraging popular individuals to promote products or services to their followers on social media or other platforms. […]

Inbound Leads

Inbound marketing is a strategy to attract leads for your business through the creation of valuable content and experiences that align with their interests and needs. […]

Gamification

Gamification is the use of game design principles and mechanics in non-game contexts to increase the engagement, motivation, and participation of prospects or clients. […]

Event marketing refers to the practice of promoting a brand, product or service through in-person or virtual events, such as trade shows, conferences, webinars, and product launches, among many other possibilities. […]

Earned Media Strategy

An earned media strategy is a marketing approach focused on obtaining publicity and brand awareness through non-paid promotional efforts. […]

Data-Driven Marketing

Data-driven marketing is a strategy that uses data analysis to inform and optimize marketing activities, from identifying target audiences to selecting the most effective channels to measure campaign success. […]

Dark funnel

The dark funnel collates the anonymous and untraceable online behavior of potential leads, with strategies and tactics used to track and engage with them throughout their buyer’s journey. […]

Client Churn Rate (CCR)

The Client Acquisition Cost (CAC) refers to the ratio between total marketing and sales budgets and the number of converting prospects. […]

Client Acquisition Cost (CAC)

The Client Acquisition Cost (CAC) refers to the ratio between total marketing and sales budgets and the number of converting prospects. […]

Content Marketing Funnel

The content marketing funnel is a model used by businesses to guide clients through the various stages of the buyer’s journey. […]

Content Marketing

Content marketing is a strategic approach to creating and distributing valuable and relevant content to attract and engage prospects, as well as retain clients. […]

Customer Experience (CX)

Customer experience (CX) refers to the overall perception customers (or clients) have of a company, brand, or organization based on every interaction they have had with it, including before, during, and after a purchase. […]

Consideration Phase

The consideration phase refers to the second stage of the buyer’s journey, where potential clients are actively evaluating different solutions to their problem or need. […]