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InsightsWhitepaper
The Cornerstones of Content Marketing
Introduction
In a world that is both rapidly evolving and oversaturated with information, useful and engaging content has proven to be one
of the most effective ways to reach and engage target audiences. Content marketing requires only a third of a traditional marketing budget while providing businesses with three times more leads. That’s why 93 percent of B2B marketers across the globe employ content marketing to deliver their brand messages.
In this eBook, we explore the fundamentals of building and executing a B2B content marketing strategy, with a laser-like focus on converting your perfect customer.
Latest Insights
Press
INFUSE and HG Insights Bridge the Gap Between Intelligence and Activation with New Integrated Solutions
Read MoreINFUSE, the global leader in B2B demand performance, and HG Insights, the premier provider of revenue growth intelligence to the Fortune 100, today announced the launch of four exclusive integrated solutions designed to seamlessly connect demand generation activation with global market.
