Alexander
Kesler
Founder & CEO
INFUSE

Introduction

In a world that is both rapidly evolving and oversaturated with information, useful and engaging content has proven to be one
of the most effective ways to reach and engage target audiences. Content marketing requires only a third of a traditional marketing budget while providing businesses with three times more leads. That’s why 93 percent of B2B marketers across the globe employ content marketing to deliver their brand messages.

 

In this eBook, we explore the fundamentals of building and executing a B2B content marketing strategy, with a laser-like focus on converting your perfect customer.

Latest Insights

Press

INFUSE and HG Insights Bridge the Gap Between Intelligence and Activation with New Integrated Solutions

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INFUSE, the global leader in B2B demand performance, and HG Insights, the premier provider of revenue growth intelligence to the Fortune 100, today announced the launch of four exclusive integrated solutions designed to seamlessly connect demand generation activation with global market.
Case Study

INFUSE Powers DeepL’s Shift to Enterprise with Scalable Demand Generation

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DeepL is a comprehensive Language AI platform that empowers organizations to communicate seamlessly across languages, cultures, and markets. Since its founding in 2017, DeepL has been dedicated to breaking down language barriers through state-of-the-art translation and writing solutions.

Case Study

INFUSE Enhances Freightos’ Brand Presence with Strategic Content Activation

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Freightos® (NASDAQ: CRGO) is the leading vendor-neutral global freight booking platform. Airlines, ocean carriers, thousands of freight forwarders, and well over ten thousand importers and exporters, connect on Freightos, making world trade faster, more efficient, and more resilient.
Outlook

Brand-to-Demand: The Future of B2B Growth

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Delivering buyers a unified brand-to-demand experience is critical for driving engagement and securing competitive displacement in an increasingly crowded marketplace. However, achieving the alignment of brand and demand approaches remains a common challenge. This is due to both being comm
Case Study

INFUSE Boosts Veeam’s Pipeline Performance During Buyer Model Shift

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Veeam Software is a leading provider of data backup, recovery, and management solutions for virtual, physical, and multi-cloud environments. Veeam’s solutions are user-friendly, scalable, and integrate easily with cloud platforms like AWS, Microsoft Azure, and Google Cloud, making Veeam
Outlook

INFUSE Insights Report: Voice of the Buyer 2025

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Our third annual INFUSE Insights Voice of the Buyer report explores the continued defensive stance taken by B2B buying groups and the new, urgent need to optimize existing solutions and minimize risk. To put it bluntly, in 2025, organizations are prioritizing cutting fat over growing reven
Outlook

INFUSE Insights Report: Voice of the Marketer 2025

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Our third annual INFUSE Insights Voice of the Marketer report breaks down the key drivers of change in B2B demand-to-revenue marketing. As buyer scrutiny and defensive buying groups reshape the buyer’s journey, marketers are at the forefront of crafting innovative buyer-led strategies that
Outlook

The Healthcare Challenge: Balancing Security and AI in 2025

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Security has long been a top priority for healthcare organizations—a trend that is not expected to change given the prevalence of cyber threats. However, as technology purchases continue to increase in complexity, healthcare organizations are now refocusing on operating efficiencies to imp