What Is Revenue Operations and How Does It Create Value



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    What is revenue operations (RevOps), and how does it accelerate growth?

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    How to build a framework for implementing RevOps at your company

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    Best practices for revenue operations


Revenue operations (RevOps) is a business strategy to integrate and align all revenue touchpoints, including sales, marketing, and client success, with the aid of technology and data to accelerate revenue growth while enhancing the client experience. Granular visibility across the revenue pipeline and the client lifecycle enables a business to optimize the outcome of its sales and marketing funnel, from collecting high-quality leads to driving higher conversions and revenue.

Benefits of RevOps

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    100% to 200% increase in ROI from digital marketing

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    10% to 20% higher sales productivity

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    10% increase in lead acceptance

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    15% to 20% increases in internal client satisfaction

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    30% reductions in GTM expenses

Difference between RevOps and SalesOps

Building your RevOps team and assigning roles

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    A RevOps manager who leads the team

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    Operations managers from sales, marketing, and client success

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    A systems manager who acts as a neutral party and the software and data administrator

Developing effective RevOps strategies

Get an accurate view of data across your organization

Building your RevOps tech stack

How RevOps accelerates your deal velocity

Key metrics and measurements in RevOps

Best practices in RevOps

Customize your RevOps team structure


RevOps provides a transparent and end-to-end picture of the company across its people, data, processes, and platforms. RevOps pivots around the central goal of driving sustainable revenue growth. The cross-functional collaboration provided by RevOps helps in reorganizing companies and providing a better understanding of the client and their revenue lifecycle.

Companies can no longer afford to work in silos where clients are passed from one function to another in the selling process. Instead, businesses must break down silos to get a clear vision of the revenue streams and to create a coherent, seamless buyer’s journey.


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