The State of AI in Demand Generation in 2024A Practical Approach

Summary

BEYOND CONTENT CREATION:
3 ways to leverage AI in demand generation

“Overreliance on AI for content creation can lead to issues like plagiarism, misinformation, and a general decline in content quality. As audiences become more discerning and adept at identifying AI-generated content, there will be increased pressure on content marketers to prioritize genuine creativity.”

SCALING ANALYTICS FOR LEAD QUALIFICATION PROCESSES

“Predictive analytics, empowered by AI, plays an increasingly important role in scoring leads, enhancing segmentation, and ensuring that the right message gets to the right buyer via their preferred method of communication and channels.”

ENHANCING LEAD ENGAGEMENT AND NURTURING

“Marketers will need to prioritize omnichannel lead nurturing in 2024. As the typical buyer’s journey becomes increasingly complex and continues to span an ever-growing multitude of different channels, activating relevant strategies is essential.”

ENABLING PERFORMANCE WITH AGILE MARKETING

6-STEP CHECKLIST FOR LEVERAGING AI TO DRIVE DEMAND OUTCOMES

Key takeaways

DRIVE DEMAND WITH PRECISION

Plan your next demand generation strategy with the support of our demand experts, who are available 24/5 to craft high performance strategies that exceed your expectations in 2024 and beyond.

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