With conferences and summits on ice for the near future, B2B marketers have brought their event experience to the digital space, launching webinars and other live formats to recreate the in-person experience.
However, are audiences still engaging with the live experience? In this edition of OnDemand with INFUSE, CEO Alexander Kesler shares his insights on the growth of on-demand webinars and discusses ways that marketers can pivot to new content consumption habits.
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The B2B landscape has undergone profound changes in recent years. Markets have become increasingly saturated, and competition is fiercer than ever as brands struggle to keep up with the rising tide of content and a growing number of touchpoints needed to engage with buying committees.