Insights Webcasts

Fueled by INFUSE Insights research, our webcast series explores exclusive findings and offers in-depth knowledge and actionable strategies to further your growth

background Capturing and Communicating Marketing ROI and Value icon
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Max Maurier

VP Growth Marketing
Trellix

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Alexi Hatch

VP Global Growth Marketing
Quantum Metric

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Scott Vaughan

B2B CMO and GTM Leader

This episode examines different ROI attribution models, discussing reliable strategies for measuring and communicating marketing contributions and value.

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background Delivering Demand Performance in the Era of Defensive Buying Groups icon
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Sarah Sehgal

Director of Growth Marketing at OpenSesame

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Heather Berggren

Senior Director of Demand and Media Operations at Cisco

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Liz Wood

VP of Demand, NAM at MOI Global

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Scott Vaughan

B2B CMO and GTM Leader

This episode breaks down exclusive INFUSE Insights 2024 research findings and winning strategies for engaging buyers.

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background Navigating the State of B2B Tech Markets and Buying Groups icon
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Kerry Cunningham

6sense Research & Thought Leadership

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Leslie Alore

SVP, Lifecycle Marketing at Ivanti

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Scott Vaughan

B2B CMO and GTM Leader

This episode explores how the tech platform transition is shaping success, including top INFUSE Insights 2024 data, and buyer priorities.

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background Adapting Your Revenue Strategies to Win the Hearts, Minds, and Budgets of Your Defensive Buying Groups icon
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Victoria Albert

VP Marketing

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Greg Campbell

Head of Strategic Growth

This session delves into how to establish meaningful connections within target accounts and empower buyer decision making processes.

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EMPOWER YOUR DEMAND

WITH EXCELLENCE

background icon EXPLORE OUR INFUSE INSIGHTS AND OUTLOOK 2024 REPORTS
background icon DIVE INTO THE LATEST DEMAND EXPERT INSIGHTS
icon DISCOVER HOW WE DRIVE DEMAND FOR OUR CLIENTS

More Webcasts

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Webcast 1:
45:00
ABM Activation – How to Drive Real Performance Watch here
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Webcast 2:
56:00
Data Goldmine – Book More Meetings with Event Data Watch here
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Webcast 3:
26:00
The Fundamentals of ABM Watch here
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Webcast 4:
1:19:28
The Evolution of the Marketer in 2023 Watch here
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Webcast 5:
59:17
Recession Marketing: Key Lessons from Past Recessions to Boost Growth in Today's Market Watch here
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Webcast 6:
39:40
Creativity in Data—Tech Marks the Spot Watch here
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Webcast 7:
39:40
Keeping It Real With How Associations Get New Members and Sponsors Watch here