Account Based Marketing (ABM) is frequently recognized as a high-ROI marketing strategy. However, the true challenge with ABM is not implementing it, (you’re probably already doing it to some degree) but expanding your capabilities to the point where you use it effectively on a larger scale.
In this whitepaper, we’ll explore just a few of the techniques that you can use to engage with these target accounts digitally, why ABM works, the secret to its success, and how you can scale ABM in your organization.
The B2B landscape has undergone profound changes in recent years. Markets have become increasingly saturated, and competition is fiercer than ever as brands struggle to keep up with the rising tide of content and a growing number of touchpoints needed to engage with buying committees.