Alexander
Kesler
Founder & CEO
INFUSE

Introduction

Not all leads that marketing teams pass over to sales will convert into buyers. Most aren’t even sales-ready. In fact, only 25% of leads passed to sales are sales-qualified.

That’s why all prospects need nurturing to help them progress down the sales funnel and into a position where they’re ready to buy. And it works. Nurtured leads can generally be expected to produce a 20% increase in sales versus non-nurtured leads. To put it simply, lead nurturing helps marketers continue to educate, inform and build solid relationships with B2B leads at every stage of the buyer’s journey, answering all their questions before they make a purchase decision.

From email marketing to social listening, targeted content and timely follow-ups – the main goal of lead nurturing is to guide your leads down the sales funnel and into conversion. Yet lead nurturing has plenty of additional perks that often get overlooked.

Latest Insights

Webinar

Creativity in Data — Tech Marks the Spot

1:04:50

Webinar

Webinar: Keeping It Real with How Associations Get New Members and Sponsors

39:40

Article

Why Buyer Enablement is Critical in the B2B Buying Process

Read More

Buyer enablement is a vital strategy for adapting to the evolving B2B purchasing process, as it increases in complexity as a result of economic uncertainty and heightened buyer scrutiny. This has driven the expansion of buying committees and the lengthening of sales cycles, with 77% of
Press

INFUSE Partners with HG Insights to Elevate Demand Generation with Advanced Technology Intelligence

Read More

Boca Raton, FL, October 24, 2024 – INFUSE, the top global B2B demand performance provider, has announced a new partnership with HG Insights, the authority in technology intelligence, activating their unique technographic insights to drive efficiency in any market and enable the best GTM

Article

Why Your Buyers Have Ghosted You

Read More

With conversion rates commonly ranging between just 1-3% (First Page Sage, 2024), strategies to reduce buyer drop-off are frequently discussed in B2B marketing. While some attrition is unavoidable, investigating the specific reasons why your buyers might be disappearing from the B2B sale
Article

How to Get Your Buyers to Contact You First

Read More

As uncertainty and buyer scrutiny continue to shape the B2B buying process, organizations must innovate their approach to engage the entirety of buying groups and motivate them to take action. Buyers contact vendors 70% into the B2B buying journey, with 84% conducting the sale with their f
Health

The Hidden Impact of Healthcare’s Lack of Interoperability

Read More

A lack of interoperability in healthcare prevents professionals from accessing up-to-date and accurate patient information, significantly hindering their ability to deliver excellent patient care. As healthcare providers focus on centralizing patient care, they are constantly challenged by
Case Study

INFUSE Surpasses Kepler’s Expectations with Precision Targeting and Demand

Read More

Founded in 2012 with just six members, Kepler Group has grown into a team of over 600 across 11 global offices. Named in honor of the astronomer Johannes Kepler, the agency is dedicated to what it describes as demystifying complexity, guiding the way forward, and emphasizing what truly mat