About DeepL
DeepL is a comprehensive Language AI platform that empowers organizations to communicate seamlessly across languages, cultures, and markets. Since its founding in 2017, DeepL has been dedicated to breaking down language barriers through state-of-the-art translation and writing solutions.
Designed with enterprise security as a priority, DeepL’s technology enables over 100,000 businesses across 228 global markets to enhance communication, expand their reach, and boost productivity.
The company leads the industry by leveraging:
DeepL’s product suite includes:
Read DeepL’s report, The Language Revolution for insights from 780 decision makers on how communication, culture, and AI will shape business success.
The Objective
In 2023, DeepL made the strategic decision to expand its reach to enterprise clients and extend its offerings upmarket. This transition led to the creation of a dedicated demand generation team, including content marketing experts to drive asset creation.
By the first quarter of 2023, the foundation of this new strategy was in place. However, key channels—such as content activation—were still needed to maximize the impact of the newly created content, including high-value whitepapers and case studies.
After a thorough evaluation, DeepL selected INFUSE as the ideal partner to help achieve these objectives, crediting the team’s flexibility, exceptional client service, and hands-on support for this decision.
“INFUSE offered a lot of value and support to the team—for example, the workshops on how to follow up on the prospects for SDRs. There was a lot of flexibility here because we needed to adjust our processes to the regional team. The INFUSE team created very actionable, practical workshops which helped us to not just get the prospects matching our ICP, but actually have a practical framework on how to properly follow up on them.”
Eustachy Bielecki
Global Demand Generation
Lead - Campaigns, DeepL
The Solution
After establishing foundational channels and targeted ICPs, DeepL kicked off its growth strategy with INFUSE in early 2024.
Over the course of the year, INFUSE collaborated with the DeepL team to develop and launch a content activation program focused on establishing a pipeline of prospects and enabling the team to reach their goals. The strategic rollout was implemented across four unique campaigns to narrow down targeting parameters.
The first campaign targeted numerous industries, which, after a careful audit, were refined in the second campaign to only include legal, retail, manufacturing, and professional services. The third and fourth campaigns focused on DeepL’s existing ABM list, unveiling key data findings on how to tailor future efforts for strategic prospects.
This full-funnel approach covered multiple key growth areas to support DeepL’s demand journey, including:
In addition, INFUSE’s demand strategists played a key role in supporting DeepL’s demand generation team by providing training rooted in the latest demand insights.
Through specialized SDR workshops, they provided guidance on:
Services offered to DeepL
Precision targeting
Custom qualifying questions
Content activation with ITCurated Our proprietary B2B publishing network with a global audience of 252+ million B2B profiles across 35+ verticals
The INFUSE Demand Accelerator platform
Prospect nurturing
Custom nurture email streams
SDR workshops
“INFUSE supports us with our bigger objectives, not just delivering prospects. I think it's important because many vendors focus on the spreadsheet of leads and say goodbye. INFUSE actually made sure that we had awareness of proper follow-up, taking into account intent, how to train our SDRs on this data, because this makes a proper impact for our pipeline.”
Eustachy Bielecki
Global Demand Generation
Lead - Campaigns, DeepL
The Results
DeepL was impressed by the value INFUSE delivered beyond precision-targeted prospect generation, something they had found lacking from other vendors.
INFUSE provided hands-on training to help DeepL’s team leverage the influence pipeline created through content activation, ensuring more effective prospect engagement (as well as supporting re-engagement).
In particular, INFUSE’s workshops helped DeepL establish a scalable training framework, enabling consistent execution across international campaigns. Today, DeepL boasts a high-performing in-house demand generation team that manages campaigns across the globe.
By the end of the program, INFUSE successfully influenced over $200,000 in pipeline for DeepL, helping to establish a robust base of contacts for the team.
“The INFUSE team created the nurture emails and templates for us as additional value-add. The team understood what we are and what we need—INFUSE not just delivered the prospects, but actually worked with us closely to ensure we got real value from our programs. INFUSE is incredibly flexible. I really appreciate that.”
Eustachy Bielecki
Global Demand Generation
Lead - Campaigns, DeepL
What INFUSE can do for you
INFUSE assists organizations with high-performance demand programs designed according to your unique goals and targeting preferences, resulting in quality engagement that drives conversions.
Each program is supported by our dedicated, award-winning Client Success team from start to finish to ensure the delivery of positive outcomes and ROI.
Below are just some of INFUSE’s demand generation solutions:
