Demand Generation

Marketing activities aimed at creating interest and engagement and driving demand for a product or service.

A/B testing is a popular method of comparing two versions of a website, email, advertisement, or other marketing assets to determine which one performs better.

A B2B (business-to-business) buyer journey refers to the process that a business client goes through to research, evaluate, and ultimately make a purchase decision for a product or service from another business.

Client centricity is a business strategy that prioritizes the needs, wants, and preferences of clients in every aspect of an organization's operations.

Inbound marketing is a strategy to attract leads for your business through the creation of valuable content and experiences that align with their interests and needs.

Lead qualification is the process of evaluating leads based on certain criteria, such as their level of interest, budget, and authority, to determine their alignment with a company's target, and readiness to purchase.

Omnichannel marketing is a marketing approach that focuses on providing a seamless and consistent experience for clients and prospects across all channels and touchpoints, both online and offline.

Outbound marketing, also known as traditional marketing or interruption marketing, is a promotional strategy employed by businesses to reach out and engage with potential clients.

Performance marketing is a comprehensive strategy with a client-centric approach that aims to drive measurable results and optimize marketing efforts through targeted actions, accountability, and data-driven decision making.

Thought leadership is a strategy that involves positioning a business or one of its representatives as an industry expert and trusted source of knowledge.