Technographics

Technographics refers to the collection and analysis of data related to the technologies, software, and digital tools used by individuals and organizations. […]

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Targeted Display

Targeted display, also known as programmatic advertising, is a digital marketing approach that utilizes advanced technology and data-driven algorithms to deliver customized and relevant advertising content to specific audiences. […]

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Triple Intent

Triple intent is a term used in B2B marketing to describe the convergence of three critical factors: account fit, buying intent, and content engagement. […]

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Thought Leadership

Thought leadership is a strategy that involves positioning a business or one of its representatives as an industry expert and trusted source of knowledge. […]

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