Client Churn Rate (CCR)

The Client Acquisition Cost (CAC) refers to the ratio between total marketing and sales budgets and the number of converting prospects. […]

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Content Marketing

Content marketing is a strategic approach to creating and distributing valuable and relevant content to attract and engage prospects, as well as retain clients. […]

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Customer Experience (CX)

Customer experience (CX) refers to the overall perception customers (or clients) have of a company, brand, or organization based on every interaction they have had with it, including before, during, and after a purchase. […]

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Consideration Phase

The consideration phase refers to the second stage of the buyer’s journey, where potential clients are actively evaluating different solutions to their problem or need. […]

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Channel Marketing

Channel marketing encompasses the various tactics and strategies brands use to reach their target audience through different channels. […]

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Content Syndication

Content syndication refers to the process of distributing content through third-party websites or platforms, linking back to the original source, in order to reach a larger audience. […]

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Client Centricity

Client centricity is a business strategy that prioritizes the needs, wants, and preferences of clients in every aspect of an organization’s operations. […]

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