Glossary Archive | Page 7 of 8

Lead Conversion

Lead conversion refers to the process of turning a potential customer, or lead, into a paying client, by guiding them through the sales funnel and nurturing them with targeted marketing efforts. […]

Lead Scoring

Lead scoring refers to the process of evaluating and ranking leads according to their positioning in the sales funnel and their perceived value for the company. […]

B2B (business-to-business) marketing refers to marketing initiatives conducted by businesses that sell their products or services to other businesses, instead of end consumers (as is the case of business-to-consumer, B2C). […]

A/B Testing

A/B testing is a popular method of comparing two versions of a website, email, advertisement, or other content marketing assets to determine which one performs better. […]

B2B Buyer Journey

A B2B (business-to-business) buyer journey refers to the process that a business client goes through to research, evaluate, and ultimately make a purchase decision for a product or service from another business. […]

Performance Marketing

Performance marketing is a comprehensive strategy with a client-centric approach that aims to drive measurable results and optimize marketing efforts through targeted actions, accountability, and data-driven decision-making. […]

Content Syndication

Content syndication refers to the process of distributing content through third-party websites or platforms, linking back to the original source, in order to reach a larger audience. […]

Thought Leadership

Thought leadership is a strategy that involves positioning a business or one of its representatives as an industry expert and trusted source of knowledge. […]

Outbound Marketing

Outbound marketing, also known as traditional marketing or interruption marketing, is a promotional strategy employed by businesses to reach out and engage with potential clients. […]

Omnichannel Marketing

Omnichannel marketing is a marketing approach that focuses on providing a seamless and consistent experience for clients and prospects across all channels and touchpoints, both online and offline. […]

Lead Verification

Lead verification is the process of confirming the authenticity and accuracy of information provided by potential clients, usually sourced from online forms, email inquiries, or phone calls. […]

Lead Generation Strategy

A lead generation strategy is a set of tactics and processes used to identify prospects and gather information about them in order to nurture relationships and convert them into paying clients. […]