In late 2021, Purechannels began working with INFUSE and successfully launched its first collaborative campaign, called “Powered Future.” This campaign yielded impressive results for Purechannels, leading to the company earning a nomination for the Best Channel Marketing Initiative at the B2B Awards.
Since the launch of this critically acclaimed channel strategy, INFUSE and Purechannels continue to run many more campaigns spanning both their UK and US agencies, generating demand throughout all stages of the funnel.
Watch CEO of Purechannels, Glenn Robertson’s testimonial for more detail on the demand performance delivered by INFUSE teams:
We would like to take this opportunity to thank Purechannels for choosing INFUSE—we are thrilled to drive outcomes working in partnership.
The B2B landscape has undergone profound changes in recent years. Markets have become increasingly saturated, and competition is fiercer than ever as brands struggle to keep up with the rising tide of content and a growing number of touchpoints needed to engage with buying committees.