Capturing and Communicating Marketing ROI and Value

All marketers are invariably faced with the challenge of accurately measuring and proving the value of their marketing efforts.

In pursuit of a precise model to identify marketing ROI, the industry has explored many different routes: first- and last-touch attribution, mapping stages in the buyer’s journey, MQL-to-revenue, simple campaign performance, and more.

Looking back at these experiences, we are just now starting to identify the strategies, metrics, and tactics with the highest reliability for capturing, measuring, and communicating the value of marketing efforts and investments.

This 3rd episode of our webcast series explores:

• The importance of understanding today's complex buyer-seller-marketing relationships to achieve success
• Marketing measurement and ROI models
• Real-world strategies to capture, measure and communicate marketing contributions and value
• How to engage and delight stakeholders, from investors to C-level executives to sales leaders

Join INFUSE demand experts and our knowledgeable guests to learn the best strategies to pinpoint the ROI of your marketing initiatives.