Alexander
Kesler
Founder & CEO
INFUSE

Introduction

2021 heralds the beginning of an exciting era for B2B marketers, defined by new work norms and the transformation of the buying process. These are truly extraordinary times, but the challenges for businesses are familiar. We need to build resilience into our organizations, develop strategies that safeguard the future of our teams and clients, and make the most of the opportunity to adapt, overcome, and thrive.

To ensure that you are equipped for success, we’ve sourced insights from throughout INFUSE to share our outlook for Q2 2021 and beyond.

In this eBook you’ll hear about:

  • The significant impact of remote workforces on demand generation
  • The importance of data and lead quality for B2B marketers
  • How content creation needs to adapt to new consumption and technology trends
  • The value of a customer-first strategy
Strategic Demand Generation for 2021
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Latest Insights

Article

Why Buyer Enablement is Critical in the B2B Buying Process

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Buyer enablement is a vital strategy for adapting to the evolving B2B purchasing process, as it increases in complexity as a result of economic uncertainty and heightened buyer scrutiny. This has driven the expansion of buying committees and the lengthening of sales cycles, with 77% of
Press

INFUSE Partners with HG Insights to Elevate Demand Generation with Advanced Technology Intelligence

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Boca Raton, FL, October 24, 2024 – INFUSE, the top global B2B demand performance provider, has announced a new partnership with HG Insights, the authority in technology intelligence, activating their unique technographic insights to drive efficiency in any market and enable the best GTM

Article

Why Your Buyers Have Ghosted You

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With conversion rates commonly ranging between just 1-3% (First Page Sage, 2024), strategies to reduce buyer drop-off are frequently discussed in B2B marketing. While some attrition is unavoidable, investigating the specific reasons why your buyers might be disappearing from the B2B sale
Article

How to Get Your Buyers to Contact You First

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As uncertainty and buyer scrutiny continue to shape the B2B buying process, organizations must innovate their approach to engage the entirety of buying groups and motivate them to take action. Buyers contact vendors 70% into the B2B buying journey, with 84% conducting the sale with their f
Health

The Hidden Impact of Healthcare’s Lack of Interoperability

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A lack of interoperability in healthcare prevents professionals from accessing up-to-date and accurate patient information, significantly hindering their ability to deliver excellent patient care. As healthcare providers focus on centralizing patient care, they are constantly challenged by
Case Study

INFUSE Surpasses Kepler’s Expectations with Precision Targeting and Demand

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Founded in 2012 with just six members, Kepler Group has grown into a team of over 600 across 11 global offices. Named in honor of the astronomer Johannes Kepler, the agency is dedicated to what it describes as demystifying complexity, guiding the way forward, and emphasizing what truly mat
Case Study

INFUSE Builds a Robust Demand Pipeline for Mindfire Solutions with Precision Targeting

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Mindfire Solutions is a B2B software development and testing company specializing in developing solutions for small and medium-sized businesses. With 24+ years of experience in the B2B space, their portfolio spans a diverse range of industries and niche markets.
Article

Top Challenges Your B2B Buying Group Are Facing (and How to Overcome Them)

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Successfully engaging B2B buyers requires a deep understanding of the specific challenges they encounter in the buying process. Buying committees have adopted a defensive stance as a result of heightened scrutiny on spending and a greater need to demonstrate return on investment (ROI). Th