Strategic Demand Generation for Q2 2021 and Beyond

Introduction

2021 heralds the beginning of an exciting era for B2B marketers, defined by new work norms and the transformation of the buying process. These are truly extraordinary times, but the challenges for businesses are familiar. We need to build resilience into our organizations, develop strategies that safeguard the future of our teams and clients, and make the most of the opportunity to adapt, overcome, and thrive.

To ensure that you are equipped for success, we’ve sourced insights from throughout INFUSE to share our outlook for Q2 2021 and beyond.

In this eBook you’ll hear about:

The significant impact of remote workforces on demand generation
The importance of data and lead quality for B2B marketers
How content creation needs to adapt to new consumption and technology trends
The value of a customer-first strategy

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