Sales Funnel

The top of funnel (TOFU), also known as the awareness stage, is the first step in the buyer's journey.

The middle of funnel (MOFU) stage is the second step of the traditional three-part sales funnel process.

Bottom of Funnel (BOFU) refers to the final stage of the sales funnel, where a prospect has shown intent to make a purchase and is close to becoming a paying client.

The buyer's journey is a fundamental concept in B2B marketing that describes the process prospects go through before making a purchase.

A buyer persona is a fictional representation of a specific client segment (usually a decision maker, or influencer) that is used to guide marketing and sales strategies.

The lead funnel, also known as the sales funnel, is a metaphorical representation of the buyer’s journey of leads, from initial awareness of a product to the final purchase decision.

Marketing Qualified Accounts (MQAs) are businesses or organizations that have been identified as having a higher likelihood of becoming a client based on specific criteria.

The relationship funnel, also referred to as the client relationship funnel or CRM funnel, illustrates the buyer’s journey from the initial awareness stage to becoming a loyal, long-term client.

Sales enablement is a comprehensive and strategic approach that focuses on equipping client-facing sales teams with the necessary resources, tools, and knowledge to enhance their productivity, efficiency, and overall effectiveness in driving sales and client success.

A service level agreement (SLA) is a contractual agreement between a service provider and a client, outlining the specific parameters and expectations for the delivery of services.