Performance and Metrics

Performance marketing is a comprehensive strategy with a client-centric approach that aims to drive measurable results and optimize marketing efforts through targeted actions, accountability, and data-driven decision making.

A/B testing is a popular method of comparing two versions of a website, email, advertisement, or other marketing assets to determine which one performs better.

The Client Acquisition Cost (CAC) refers to the ratio between total marketing and sales budgets and the number of converting prospects.

Client Churn Rate (CCR) refers to the percentage of clients that discontinue their association with a business over a specified time period.

Cost per Acquisition (CPA)/Cost Per Action is a marketing metric that measures the average expenditure a company incurs to acquire a new client.

Data-driven marketing is a strategy that uses data analysis to inform and optimize marketing activities, from identifying target audiences to selecting the most effective channels to measure campaign success.

Predictive analytics is an advanced analytical technique that leverages historical and real-time data to generate valuable insights, anticipate future events, and enable proactive decision making within organizations.

Return on investment (ROI) is a performance metric used to evaluate the financial success of an investment—such as a marketing campaign.

Sales and marketing alignment is a strategic approach that aims to foster a harmonious and collaborative relationship between the sales and marketing teams within an organization.

Lifetime Value to Client Acquisition Cost (LTV:CAC) is a metric used by businesses to determine the ratio between the amount of revenue generated from a client throughout their lifetime versus the total cost of acquiring said client.