Alexander
Kesler
Founder & CEO
INFUSE

Many marketing and sales leaders are unaware of the hidden costs and negative impact that bad leads can have on revenue, brand, and trust. In this special webinar, INFUSE Founder & CEO Alexander Kesler looks at the surprising ways that bad data can impact your bottom line, while also sharing the direct cost that a bad lead risks for your business.

Thank you for visiting our website and exploring our content! We hope you find our webinars valuable and useful in achieving your marketing goals.

Click play below to watch the full webinar:

Latest Insights

Article

5 Ways to Revolutionize Your B2B Digital Experience

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Economic uncertainty, the consequential rise in client scrutiny and expanding buying groups (INFUSE Voice of the Buyer, 2024) have made delivering a high-quality digital experience a top priority. With 80% of clients believing that the client experience (CX) a company provides is as
Article

5 Steps to Futureproof Your Demand with First-Party Data Ahead of Cookie Changes

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Since announcing the death of cookies in early 2020 (CNBC), Google has postponed the technology’s phase-out three times, with the most recent delay in April 2024. Currently, Google plans to end the use of cookies in 2025. Facing these unexpected delays, B2B organisations have been relucta
Guide

How to Drive Your Revenue with B2B Content Marketing

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Establishing a clear connection between content marketing and revenue can be challenging, especially when considering the length of B2B sales cycles, which are ever increasing, with ever larger buying committees. However, there are frameworks and best practices that can support you in
Guide

Channel Expert Roundup: What is the Future of Partner Marketing in 2024?

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2023 opened with optimistic forecasts for the channel space from analysts, including Canalys, which indicated a trajectory of four-year double-digit growth from the previous year. Already a growing sector, these projections not only sparked interest in the channel’s potential to drive...
Article

How to Develop a Compelling UVP for Competitive Displacement

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What UVPs and competitive displacement strategies are, and why they are important for your business. Five steps for effectively conveying your UVPs to your audience. Demand generation techniques to empower competitive displacement programs
Press

INFUSE and Reachdesk Partner to Revolutionize B2B Demand Generation with Personalised Corporate Gifting

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Boca Raton, FL, June 5, 2024 – INFUSE, a global leader in B2B demand generation, has announced a new partnership with Reachdesk, a pioneer...
Article

Channel Marketing 101: How to Get Started

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Despite the challenging economic climate, IT spending is projected at $5.06 trillion (Gartner, 2024), with channel marketing enjoying significant growth and optimistic forecasts. Indeed, Canalys predicts that the channel software market will reach $11.08 billion by 2028. This continued vit
Article

TrustRadius 2024 Report: Why INFUSE is a Top-Rated Demand Provider

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Demand generation is a competitive marketplace. However, there are key elements that make INFUSE a top performer in this space, according to clients. INFUSE sets itself apart from its competitors by offering high-quality, first-party data across a wide variety of verticals and roles