A lead database is an organized collection of information on your generated leads, containing data such as their contact details, demographic characteristics, behavioral traits, and general preferences, among other data deemed relevant by the business. […]
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Inbound marketing is a strategy to attract leads for your business through the creation of valuable content and experiences that align with their interests and needs. […]
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Client centricity is a business strategy that prioritizes the needs, wants, and preferences of clients in every aspect of an organization’s operations. […]
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Marketing activities aimed at creating interest, engagement and driving demand for a product or service.
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