ABM Program
An Account Based Marketing (ABM) program is a strategic approach that focuses on identifying and targeting high-value accounts or clients with personalized marketing campaigns. […]
Archives: Glossary
ABM Campaign
An ABM (Account-Based Marketing) campaign is a targeted marketing strategy that focuses on building relationships and driving engagement with specific high-value accounts or clients. […]
Account Based Marketing (ABM)
Account Based Marketing (ABM) is a strategic approach that focuses on targeting high-value accounts with personalized and tailored marketing campaigns. […]
Email Nurturing
Email nurturing involves sending relevant and personalized emails to prospects at different stages of the sales funnel to establish trust and build relationships. […]
Personalization
When adopted for marketing, personalization refers to the development of customized experiences for individual users. […]
Lead Follow-Up
Lead follow-up refers to the process of reaching out to leads who have shown interest in a product but have not yet committed to making a purchase, or have decreased their engagement with brand content. […]
Lead Nurturing
Lead nurturing is the process of building relationships with potential clients by providing them with relevant and valuable information that helps them make informed decisions. […]
Triple Intent
Triple intent is a term used in B2B marketing to describe the convergence of three critical factors: account fit, buying intent, and content engagement. […]
Intent Signals
In marketing, intent signals refer to the actions, behaviors, and data that suggest a lead or potential client is interested in a brand and its offerings. […]
Intent Data
Intent data refers to the information that is collected about a client’s online behavior, which is then analyzed to determine their buying intent. […]
High Intent
High intent is a marketing term used to describe the level of readiness or likelihood of a potential client to take a specific action, such as making a purchase or filling out a contact form. […]
Buyer Intent
Buyer intent refers to the mindset of a potential prospect when they are actively looking to make a purchase. […]
Buyer Persona
A buyer persona is a fictional representation of a specific client segment (usually a decision maker, or influencer) that is used to guide marketing and sales strategies. […]
Lead Qualification
Lead qualification is the process of evaluating leads based on certain criteria, such as their level of interest, budget, and authority, to determine their alignment with a company’s target, and readiness to purchase. […]