The Challenges of Demand
Generation in 2023:
4 Methods to Drive Growth By Dan Freeman, CRO and Andrew Sambrook, SVP of Global Demand Generation

Summary

U.S.

  • null

    The Federal Reserve (Fed) raised rates twice

  • null

    Bank failures caused stock dips in March,
    but recovered higher at the end of Q1

Source: Schroders

LATAM

  • null

    The Economic Climate Index (ECI) for Latin America
    climbed 6.9 points between Q4 2022 and Q1 2023

  • null

    Forecasts show unfavourable performance in the region,
    with most GDP growth rates below 3%

Eurozone and the UK

  • null

    The European Central Bank raised interest rates twice

  • null

    Eurozone shares increased despite banking volatility

  • null

    UK equities rose in Q1

  • null

    Bank of England forecast a recession
    in the country later in 2023

Source: Schroders

Middle East and Africa

  • null

    Gulf Cooperation Council (GCC) countries—which include
    the United Arab Emirates, Saudi Arabia, and other
    Gulf nations—entered 2023 on a 'solid note'

  • null

    Volatile commodity prices impacted growth prospects
    for the Middle East and Africa

  • null

    Funding for African startups fell by 57.2%
    compared to Q1 2022

Asia

  • null

    Strong equity gains in Taiwan, Singapore, and South Korea

  • null

    Weaker equity performance in Hong Kong,
    India, and Malaysia

  • null

    Chinese shares grew as pandemic restrictions eased

  • null

    Bank failures negatively impacted Japanese financial stocks

Australia and New Zealand

  • null

    Australian economy predicted to slow down
    significantly to 1.9% in 2023

  • null

    Inflation in New Zealand slowed to 6.8% in February

Sources: Schroders, GlobalData, and Reuters

Verticals to focus your B2B demand generation on in 2023

  • null

    Manufacturing

  • null

    Healthcare

  • null

    Education

  • null

    Government

Investments to prioritise to empower a strong digital experience

  • null

    Cybersecurity

  • null

    Data Analytics

  • null

    Artificial Intelligence

#1 Invest in competitive displacement with unique branding efforts

What is competitive displacement?

#2 Implement RevOps to retain clients

What is RevOps?

#3 Drive ABX to source unique opportunities

Intent data to empower the Account Based Experience (ABX)

Increase conversions across the sales funnel

#4 Kickstart channel marketing partnerships

Plan your demand generation strategy that exceeds ROI expectations
with a stable pipeline of sales opportunities

Talk with one of 1000+ demand experts to discuss your goals for the upcoming quarters and how demand generation can drive the outcomes you need to sustain business growth in 2023 and beyond.

CHAT WITH A DEMAND EXPERT AT [email protected]

About the authors

Watch the complete

'Did Q1 Suck?' webinar

The full picture from Dan Freeman and Andrew Sambrook on the impact
of Q1 2023 in upcoming demand generation strategies.

Latest Insights

Webinar: Adapting Your Revenue Strategies to Win the Hearts, Minds, and Budgets of Your Defensive Buying Groups
Webinar
Webinar: Adapting Your Revenue Strategies to Win the Hearts, Minds, and Budgets of Your Defensive Buying Groups

51:44