Introduction

Centrica Business Solutions is a leading provider of energy-efficient technologies and end-to-end energy solutions. Its services cover a wide range of industries, including healthcare, industrial manufacturing, the public sector, commercial real estate, retail, and biotechnology. With more than 2,000 customers across 34 countries, Centrica Business Solutions is Centrica’s distributed energy and power brand.

Background

Centrica Business Solutions’ journey with INFUSE began in 2018, when the company asked for help
to fill its sales pipeline with high-quality, top-of-funnel leads.

Challenge

Centrica Business Solutions enlisted INFUSE to implement marketing strategies designed to engage new leads across 15 U.S. states, including New York, Texas, and California. The objective was simple: increase exposure and discover new revenue opportunities by generating leads in top-level management positions – the key decision makers.

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