Webcast
The Ultimate Guide to Losing B2B Buyers—Fast
A masterclass on everything not to do when engaging B2B buyers
In collaboration with
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We hope you enjoy the session
Speakers:
Victoria Albert
VP Marketing
Jeff Cleasby
VP Strategic Accounts
Session overview:
In B2B, there is no shortage of well-intentioned but misguided strategies that frustrate buyers: From relentless feature dumping to spray-and-pray tactics, these common missteps stall revenue growth—pushing prospects directly to your competitors.
We unpack the most frequent mistakes marketers must avoid to create buyer-centric experiences that engage stakeholders and drive growth.
This webcast explores:
- A breakdown of the most damaging (and common) B2B practices—and how to correct them
- Interactive demonstrations of ineffective B2B marketing and sales tactics
- Proven trends and strategies to set your GTM on the right track
- Exclusive insights from the INFUSE Voice of the Buyer and Voice of the Marketer 2025
Join INFUSE demand experts for a candid look at the most common B2B errors, complete with discouraged use cases and exclusive data to turn these mistakes into winning strategies.
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