Episode 4:

Reimagining Buyers & Buying Group Demand-to‑Revenue Strategies

Changing Tactics to Meet The Demands of Increasingly Sophisticated Buying Processes

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Episode 4 now

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We hope you enjoy the session

Moderated by

Scott Vaughan

GTM Executive and Advisor
to CXOs & Teams

Speakers:

Matthew Mullin

VP Demand Generation

Adam May

Director of Field
Marketing and ABM

Session overview:

More and more marketers are finding the need to adapt to keep pace with evolving market dynamics.

Among all areas of B2B revenue generation, growth and revenue demand marketers have been most profoundly impacted by the evolving dynamics of the buying and selling process. Strategies such as down-funnel campaigns, new logo acquisition, full customer lifecycle marketing, and account-based approaches have become increasingly prominent and worth exploring.

Join Matthew Mullin, Vice President Demand Generation at Cloudflare, alongside Adam May, Director of Field Marketing and ABM at Thomson Reuters, as they share firsthand insights into how their teams have adapted to meet the challenges of today’s more complex buying environment and elevated C-suite expectations.

This 60-minute interactive session will dive into:

Defining the most effective demand generation strategies and models to meet your KPIs
Integrating brand, behavioral data and the right tools to produce better demand results
Developing compelling, effective programs that scale
Measuring signals, metrics, and results with confidence

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