What Is Revenue Operations and How Does It Create Value

Summary

Synopsis:

  • null

    What is revenue operations (RevOps), and how does it accelerate growth?

  • null

    How to build a framework for implementing RevOps at your company

  • null

    Best practices for revenue operations

WHAT IS REVOPS?

Revenue operations (RevOps) is a business strategy to integrate and align all revenue touchpoints, including sales, marketing, and client success, with the aid of technology and data to accelerate revenue growth whilst enhancing the client experience. Granular visibility across the revenue pipeline and the client lifecycle enables a business to optimise the outcome of its sales and marketing funnel, from collecting high-quality leads to driving higher conversions and revenue.

Benefits of RevOps

  • null

    100% to 200% increase in ROI from digital marketing

  • null

    10% to 20% higher sales productivity

  • null

    10% increase in lead acceptance

  • null

    15% to 20% increases in internal client satisfaction

  • null

    30% reductions in GTM expenses

Difference between RevOps and SalesOps

Building your RevOps team
and assigning roles

  • null

    A RevOps manager who leads the team

  • null

    Operations managers from sales, marketing, and client success

  • null

    A systems manager who acts as a neutral party and the software and data administrator

Developing effective RevOps strategies

Get an accurate view of data across your organisation

Building your RevOps tech stack

How RevOps accelerates your deal velocity

Key metrics and measurements in RevOps

Best practices in RevOps

Customise your RevOps team structure

CONCLUSION

RevOps provides a transparent and end-to-end picture of the company across its people, data, processes, and platforms. RevOps pivots around the central goal of driving sustainable revenue growth. The cross-functional collaboration provided by RevOps helps in reorganising companies and providing a better understanding of the client and their revenue lifecycle.

Companies can no longer afford to work in silos where clients are passed from one function to another in the selling process. Instead, businesses must break down silos to get a clear vision of the revenue streams and to create a coherent, seamless buyer’s journey.

FAQs

Latest Insights