The Importance of Firmographics for B2B Marketing

Summary

1. Industry

2. Company size

3. Location

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    Continent

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    Country

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    City

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    Climate

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    Culture

4. Sales cycle stage

5. Status

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    An individual firm

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    A Partnership

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    A Privately held company

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    A Limited Liability Corporation (LLC)

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    A Public Limited Company (PLC)

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    A Sole proprietorship

6. Performance over time

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    Rates of growth and/or decline

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    Profits and losses

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    Length of company existence

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    Employee growth

7. Job & executive titles

Summary: benefits of firmographic segmentation

Our team of dedicated in-house demand generation experts work with clients to develop precision strategies specific to their target markets and the segments within.

LET’S WORK TOGETHER TO BUILD CUSTOMISED CAMPAIGNS THAT DELIVER UNMATCHED LEVELS OF ENGAGEMENT

Reach the team at [email protected]

Latest Insights

Webinar: Adapting Your Revenue Strategies to Win the Hearts, Minds, and Budgets of Your Defensive Buying Groups
Webinar
Webinar: Adapting Your Revenue Strategies to Win the Hearts, Minds, and Budgets of Your Defensive Buying Groups

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