INFUSE Insights Report: Voice of the
Marketer 2024


"The 'growth at all costs' mindset, when the need for post-pandemic revival at most organisations was a major driving force, has now been replaced by significant dampening of PE/VC investments and increased buyer scrutiny. As a consequence, 
we find ourselves in the era where GTM is the new demand—a shift underscored by buyers assuming a defensive position for the foreseeable future.”

Audience overview

The GTM challenge

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