About Freightos
Freightos® (NASDAQ: CRGO) is the leading vendor-neutral global freight booking platform. Airlines, ocean carriers, thousands of freight forwarders, and well over ten thousand importers and exporters, connect on Freightos, making world trade faster, more efficient, and more resilient.
The Freightos platform digitises the trillion-dollar international freight industry, supported by a suite of software solutions that span pricing, quoting, booking, shipment management, and payments for global businesses of all shapes and sizes. Products include the Freightos Marketplace, WebCargo, WebCargo for Airlines, 7LFreight by WebCargo, and Clearit.
Freightos provides real-time industry data via Freightos Terminal, which includes the world’s leading spot pricing indexes, Freightos Air Index (FAX) for air cargo, and Freightos Baltic Index (FBX) for container shipping.
The Objective
As a technology company in the procurement and freight industry, Freightos aimed to enhance its role as a trusted thought leader and position itself as the go-to resource for procurement professionals seeking reliable, data-driven insights, and industry trends. This would be achieved through a strategic brand awareness and authority campaign that met the following business objectives:
By embracing this buyer enablement approach, the company aimed to attract and engage high-quality prospects within its target audience.
“I felt that there was always a whole team behind us. Client Success was very responsive. They kept everyone in the loop from start to finish.”
Valerie Levin
Senior Director of Marketing,
Freightos
The Solution
Freightos partnered with INFUSE to achieve their objectives, leveraging INFUSE’s long-standing relationship with SHIPSTA, a company Freightos acquired in 2024.
Collaborating closely with the Freightos marketing team, INFUSE demand experts crafted a custom survey and content campaign that leveraged insights from key industry players and internal stakeholders. The result was a versatile, thought leadership asset designed to establish Freightos as an authority across both paid and organic marketing campaigns.
The creation of this asset took place in two phases.
During the research phase, INFUSE crafted custom questions to engage Freightos’ target audience and gather valuable data insights to drive content positioning.
These respondents were engaged across multiple channels, including email marketing, social media, and one-to-one outreach. The survey included multiple-choice questions, one open-ended response, and no skip logic to ensure clear, actionable data.
The campaign targeted manager to VP-level prospects involved in logistics and procurement across a number of verticals in Europe.
The INFUSE team shared research responses with Freightos, and utilised these to build an executive summary to reengage participants.
The second phase centred on the creation of a high-quality eBook, complemented by expert interviews and additional research.
The eBook became the cornerstone of the brand awareness campaign and was also promoted through the INFUSE content activation platform, ITCurated, to maximise reach and engagement with Freightos’ target audiences.
Services offered to Freightos
Custom research
Custom content solutions
Precision targeting
Content activation with ITCurated Our proprietary B2B publishing network with a global audience of 252+ million B2B profiles across 35+ verticals
“INFUSE nailed the tone perfectly—professional, precise, and spot-on with the terminology. The design was excellent, and we were very pleased with the final product.”
Valerie Levin
Senior Director of Marketing,
Freightos
The Results
By the conclusion of the program, Freightos expanded its database for both marketing and sales purposes with a surge of high-quality opt-in prospects from their target profiles, enhancing the inbound pipeline and empowering the sales team.
The eBook has since become an important asset in Freightos’ omnichannel marketing strategy and continues to deliver impressive results as the content is repurposed and regionalised by their team.
For example, the Freightos team yielded the following impressive results from their paid LinkedIn campaign:
“I was impressed with the quality and professionalism of the writing. INFUSE put a large team on this project with multiple experts and one strong point of contact, and I felt completely confident throughout the process. The responsiveness and high-quality design ensured that everything stayed on track, and I knew I was in good hands.”
Valerie Levin
Senior Director of Marketing,
Freightos
What INFUSE can do for you
INFUSE assists organisations optimise results with full-funnel demand generation programs driven by first-party buyer and account intelligence.
Each program is backed by our dedicated, award-winning Client Success team, ensuring seamless execution and the achievement of positive outcomes and ROI.
Below are just some of INFUSE’s demand generation solutions:
