Insights Archive - INFUSE EMEA

Copy of INFUSE Boosts Veeam’s Pipeline Performance During Buyer Model Shift

[…]

INFUSE Insights Report: Voice of the Buyer 2025

Introduction Our third annual INFUSE Insights Voice of the Buyer report explores the continued defensive stance taken by B2B buying groups and the new, urgent need to optimize existing solutions and minimize risk. To put it bluntly, in 2025, organizations are prioritizing cutting fat over growing revenue. Our research also signals that buyers will focus […]

INFUSE Insights Report: Voice of the Marketer 2025

Our third annual INFUSE Insights Voice of the Marketer report breaks down the key drivers of change in B2B demand-to-revenue marketing. As buyer scrutiny and defensive buying groups reshape the buyer’s journey, marketers are at the forefront of crafting innovative buyer-led strategies that break through the noise by adding value to their buying process. While […]

The Healthcare Challenge: Balancing Security and AI in 2025

[…]

How to Activate Demand Strategies with AI in 2025

[…]

Buyer Advocacy: How to Engage Your Defensive Buying Groups

[…]

A New Era for Channel Partner Marketing

[…]

Brand-to-Demand: The Future of B2B Growth

Introduction Delivering buyers a unified brand-to-demand experience is critical for driving engagement and securing competitive displacement in an increasingly crowded marketplace. However, achieving the alignment of brand and demand approaches remains a common challenge. This is due to both being commonly perceived as separate—rather than complementary—marketing tactics to gain positioning within target markets. As expanding […]

Death of the MQL? How to Qualify Prospects in 2025

Introduction Marketing Qualified Leads (MQLs) are among the most used qualification methods in B2B organizations for determining a prospect’s initial purchase intent and fit for their solutions. However, despite being widely-adopted, MQL-based models often fail to route prospects that are truly in-market to sales teams. Often, this can result in organizations targeting prospects that are […]

The Future of Demand Content Is Buyer-Led

#1 The state of content Increased scrutiny from B2B buyers continues to shape stakeholder expectations as the B2B buying experience evolves and becomes increasingly complex. This, combined with AI’s impact on content production and perception have renewed the focus on content quality and its role in delivering seamless buying experiences. During its inception and the […]