We are humbled to announce that INFUSE won the 2021 Drum B2B Marketing Awards in the Best Pro Bono Campaign category.

The Drum Awards cover modern marketing, agency business, creativity, and the future of media. They understand the industry’s challenges and recognize the organizations that rise to meet them every day.

We are thankful to The Drum awards for the honor and recognition and hope we can continue to surpass expectations in the years to come.

To all our team members, clients, and partners—thank you for your support and friendships this year! We are proud to serve our global B2B community.

Latest Insights

Case Study

Copy of INFUSE Boosts Veeam’s Pipeline Performance During Buyer Model Shift

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Mindfire Solutions is a B2B software development and testing company specializing in developing solutions for small and medium-sized businesses. With 24+ years of experience in the B2B space, their portfolio spans a diverse range of industries and niche markets.
Outlook

INFUSE Insights Report: Voice of the Buyer 2025

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Our third annual INFUSE Insights Voice of the Buyer report explores the continued defensive stance taken by B2B buying groups and the new, urgent need to optimize existing solutions and minimize risk. To put it bluntly, in 2025, organizations are prioritizing cutting fat over growing reven
Outlook

INFUSE Insights Report: Voice of the Marketer 2025

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Our third annual INFUSE Insights Voice of the Marketer report breaks down the key drivers of change in B2B demand-to-revenue marketing. As buyer scrutiny and defensive buying groups reshape the buyer’s journey, marketers are at the forefront of crafting innovative buyer-led strategies that
Outlook

The Healthcare Challenge: Balancing Security and AI in 2025

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Security has long been a top priority for healthcare organizations—a trend that is not expected to change given the prevalence of cyber threats. However, as technology purchases continue to increase in complexity, healthcare organizations are now refocusing on operating efficiencies to imp
Outlook

How to Activate Demand Strategies with AI in 2025

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Artificial intelligence continues to drive a fundamental shift in demand generation. As AI passes the peak of its hype cycle, GTM teams have become increasingly cautious with respect to its adoption, as evidenced by the influx of new roles and departments throughout 2024. 71% of leaders no
Outlook

Buyer Advocacy: How to Engage Your Defensive Buying Groups

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It is clear that B2B buying groups are now self-reliant in the early stages of their buyer’s journey, often progressing independently before engaging with sales teams. While they still rely on sales support later in the funnel, today’s buyers value a self-paced approach, allowing them to
Outlook

A New Era for Channel Partner Marketing

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With 73% of the IT market passing through intermediaries, channel and partnership ecosystems have become critical drivers of business growth (Canalys, 2024). Yet, partner marketing is still widely misunderstood. Partner ecosystems have become more complex over the last few years, creating
Outlook

Brand-to-Demand: The Future of B2B Growth

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Delivering buyers a unified brand-to-demand experience is critical for driving engagement and securing competitive displacement in an increasingly crowded marketplace. However, achieving the alignment of brand and demand approaches remains a common challenge. This is due to both being comm