Channel marketing has reached a key movement. In this webinar, The Marketing Bee’s Sophy Gray and INFUSE’s David Verwey analyze the state of play for channel marketing and discuss why stakeholders are becoming dissatisfied with conventional approaches. This blueprint for success highlights the value of a coordinated campaign-wide lead generation and nurture strategy.
Here they share:
The B2B landscape has undergone profound changes in recent years. Markets have become increasingly saturated, and competition is fiercer than ever as brands struggle to keep up with the rising tide of content and a growing number of touchpoints needed to engage with buying committees.