Description

Channel marketing has reached a key movement. In this webinar, The Marketing Bee’s Sophy Gray and INFUSE’s David Verwey analyze the state of play for channel marketing and discuss why stakeholders are becoming dissatisfied with conventional approaches. This blueprint for success highlights the value of a coordinated campaign-wide lead generation and nurture strategy.

Here they share:

  • Concerns and priorities for vendors, resellers, and end customers
  • The importance of goal alignment
  • The value of a coordinated lead generation strategy
  • Audience segmentation
  • Content strategy and alignment

Latest Insights

Press

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INFUSE, the global leader in B2B demand performance, and HG Insights, the premier provider of revenue growth intelligence to the Fortune 100, today announced the launch of four exclusive integrated solutions designed to seamlessly connect demand generation activation with global market.
Case Study

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DeepL is a comprehensive Language AI platform that empowers organizations to communicate seamlessly across languages, cultures, and markets. Since its founding in 2017, DeepL has been dedicated to breaking down language barriers through state-of-the-art translation and writing solutions.

Case Study

INFUSE Enhances Freightos’ Brand Presence with Strategic Content Activation

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Freightos® (NASDAQ: CRGO) is the leading vendor-neutral global freight booking platform. Airlines, ocean carriers, thousands of freight forwarders, and well over ten thousand importers and exporters, connect on Freightos, making world trade faster, more efficient, and more resilient.
Case Study

INFUSE Boosts Veeam’s Pipeline Performance During Buyer Model Shift

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Veeam Software is a leading provider of data backup, recovery, and management solutions for virtual, physical, and multi-cloud environments. Veeam’s solutions are user-friendly, scalable, and integrate easily with cloud platforms like AWS, Microsoft Azure, and Google Cloud, making Veeam
Outlook

INFUSE Insights Report: Voice of the Buyer 2025

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Our third annual INFUSE Insights Voice of the Buyer report explores the continued defensive stance taken by B2B buying groups and the new, urgent need to optimize existing solutions and minimize risk. To put it bluntly, in 2025, organizations are prioritizing cutting fat over growing reven
Outlook

INFUSE Insights Report: Voice of the Marketer 2025

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Our third annual INFUSE Insights Voice of the Marketer report breaks down the key drivers of change in B2B demand-to-revenue marketing. As buyer scrutiny and defensive buying groups reshape the buyer’s journey, marketers are at the forefront of crafting innovative buyer-led strategies that
Outlook

The Healthcare Challenge: Balancing Security and AI in 2025

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Security has long been a top priority for healthcare organizations—a trend that is not expected to change given the prevalence of cyber threats. However, as technology purchases continue to increase in complexity, healthcare organizations are now refocusing on operating efficiencies to imp
Outlook

How to Activate Demand Strategies with AI in 2025

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Artificial intelligence continues to drive a fundamental shift in demand generation. As AI passes the peak of its hype cycle, GTM teams have become increasingly cautious with respect to its adoption, as evidenced by the influx of new roles and departments throughout 2024. 71% of leaders no