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InsightsWhitepaper
Amplifying Account Based Marketing Digitally and at Scale
Introduction
Account Based Marketing (ABM) is frequently recognized as a high-ROI marketing strategy. However, the true challenge with ABM is not implementing it, (you’re probably already doing it to some degree) but expanding your capabilities to the point where you use it effectively on a larger scale.
In this whitepaper, we’ll explore just a few of the techniques that you can use to engage with these target accounts digitally, why ABM works, the secret to its success, and how you can scale ABM in your organization.
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