Alexander Kesler
Founder and CEO
INFUSE

It’s all in the name!

As cliché as it sounds, a title can make or break the success of your marketing asset, no matter how strong the writing itself is.  

Writing a headline that attracts and captures people’s attention is crucial. And as long as you deliver on what you promise within the content itself, headlines have an effect on conversions, as well as leads. With that said, let’s examine some of the most popular and successful headline practices for white papers.

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Latest Insights

Press

INFUSE Launches App in HubSpot Ecosystem to Streamline B2B Demand Generation and Power Revenue Acceleration

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Boca Raton, FL, April 9, 2025 – INFUSE, the global leader in B2B demand performance, announced the launch of INFUSE ONE, its premier demand generation program.
Whitepaper

7 Reasons Why Your Content Marketing Strategy Is Not Working

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While 55.4% of marketing teams are investing in AI technology for facilitating large-scale data analysis (Voice of the Buyer 2025), 72% continue to leverage AI primarily to automate and optimise content creation.
Press

INFUSE unveils INFUSE ONE

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Boca Raton, FL, April 9, 2025 – INFUSE, the global leader in B2B demand performance, announced the launch of INFUSE ONE, its premier demand generation program.
Case Study

INFUSE Drives Demand Performance and Pipeline for Global Cybersecurity Leader

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A leading global cybersecurity organisation sought to drive demand among qualified prospects to support and grow their pipeline. They partnered with INFUSE for a pilot demand program to generate net-new prospects that would contribute to marketing-generated opportunities.
Press

INFUSE and HG Insights Bridge the Gap Between Intelligence and Activation with New Integrated Solutions

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INFUSE, the global leader in B2B demand performance, and HG Insights, the premier provider of revenue growth intelligence to the Fortune 100, today announced the launch of four exclusive integrated solutions designed to seamlessly connect demand generation activation with global market.
Case Study

INFUSE Powers DeepL’s Shift to Enterprise with Scalable Demand Generation

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DeepL is a comprehensive Language AI platform that empowers organizations to communicate seamlessly across languages, cultures, and markets. Since its founding in 2017, DeepL has been dedicated to breaking down language barriers through state-of-the-art translation and writing solutions.

Case Study

INFUSE Enhances Freightos’ Brand Presence with Strategic Content Activation

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Freightos® (NASDAQ: CRGO) is the leading vendor-neutral global freight booking platform. Airlines, ocean carriers, thousands of freight forwarders, and well over ten thousand importers and exporters, connect on Freightos, making world trade faster, more efficient, and more resilient.
Case Study

INFUSE Boosts Veeam’s Pipeline Performance During Buyer Model Shift

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Veeam Software is a leading provider of data backup, recovery, and management solutions for virtual, physical, and multi-cloud environments. Veeam’s solutions are user-friendly, scalable, and integrate easily with cloud platforms like AWS, Microsoft Azure, and Google Cloud, making Veeam