Omnichannel marketing is an approach to marketing channel strategies that focuses on providing a seamless and consistent experience across all channels and touchpoints, both online and offline.
Lead nurturing is a key component of modern B2B marketing strategies, not only for educating leads on a company's solutions and guiding them toward a purchase but also for contributing to forming strong, long-lasting relationships.
Demand generation is the process of guiding prospects along their buyer’s journey with a brand and its offers, from completely unaware to becoming a qualified lead, and finally, a client.
Businesses looking for long-term, sustainable growth should be aware of the importance of SEO (search engine optimisation) and CRO (conversion rate optimisation) techniques.
As we look to the year ahead, now is the time to take stock of the biggest factors shaping B2B buyer needs and behaviours to determine the strategies essential to achieving performance goals in 2024.
As we look to the year ahead, now is the time to take stock of the biggest factors shaping B2B buyer needs and behaviors to determine the strategies essential to achieving performance goals in 2024.
The B2B landscape has undergone profound changes in recent years. Markets have become increasingly saturated, and competition is fiercer than ever as brands struggle to keep up with the rising tide of content and a growing number of touchpoints needed to engage with buying committees.
Since the onset of the COVID-19 pandemic, global markets have struggled with economic challenges and uncertainty. Rising inflation, stagnant wages, and geopolitical conflicts contribute to further increasing the strain on the worldwide economy.
The B2B landscape has undergone profound changes in recent years. Markets have become increasingly saturated, and competition is fiercer than ever as brands struggle to keep up with the rising tide of content and a growing number of touchpoints needed to engage with buying committees.
2024 is set to be a year of optimistically mild expectations. Buyers are likely to remain scrutinous yet obligated to purchase solutions that deliver ROI and enable better tech stack integration and alignment between teams.
2024 is set to be a year of optimistically mild expectations. Buyers are likely to remain scrutinous yet obligated to purchase solutions that deliver ROI and enable better tech stack integration and alignment between teams.
Demand generation is the process of guiding prospects along their buyer’s journey with a brand and its offers, from completely unaware to becoming a qualified lead, and finally, a client.
Lead nurturing refers to a long-term marketing strategy that seeks to foster trust and relationships with prospects to present a brand as a potential solution provider. This is done via the delivery of valuable content and resources across the buyer’s journey and beyond.
Lead follow up refers to the systematic process of contacting prospective buyers who have demonstrated an interest in a brand and its solutions but are not yet ready to complete a purchase.