Mindfire Solutions is a B2B software development and testing company specialising in developing solutions for small and medium-sized businesses. With 24+ years of experience in the B2B space, their portfolio spans a diverse range of industries and niche markets.
The Mindfire Solutions’ team offers comprehensive services in all major technology stacks using the latest frameworks, tools, and state-of-the-art technologies, including:
Mindfire Solutions sought to build a robust pipeline of high-value opportunities by engaging senior buyers across a wide range of technology and software industries of different business sizes.
At the core of this initiative was increasing and ensuring lead quality over sheer quantity. The aim of this approach was to establish a strong foundation of demand to feed the development and optimisation of future programs.
Mindfire Solutions partnered with INFUSE to enhance their demand generation strategy and achieve their growth goals.
Working together with Mindfire Solutions, INFUSE developed precision targeting in line with the target buyer personas and Ideal Client Profiles (ICPs) they were seeking to reach, to fuel high performance demand generation programs—and support high quality buyer engagement.
With the targeting in place, INFUSE crafted a comprehensive demand generation program that leveraged a buyer’s journey designed to provide a seamless experience that both nurtured and qualified prospects.
This included the distribution and activation of key content assets focused on Cloud development services via INFUSE’s proprietary content network, ITCurated.
Prospects interacting with the content were then further qualified utilising a set of custom qualifying questions. Prospects also received nurturing across multiple channels to generate interest and inform accurate outreach strategies focused on high-priority prospects.
This approach enabled the Mindfire Solutions sales team to initiate valuable conversations with prospective buyers, leveraging the foundation of demand that had been successfully established.
Precision
targeting
Lead nurturing
and call back
Custom
qualifying questions
Demand generation programs
tailored to specific needs
The INFUSE Demand
Accelerator platform
This initial campaign generated 100 qualified leads and resulted in a 25% increase in lead engagement for Mindfire Solutions.
The campaign was monitored continuously with performance reports tracking engagement and lead quality. This was facilitated via INFUSE’s proprietary Demand Accelerator platform, supplying Mindfire Solutions with real-time data insights and performance analytics.
In addition to the results and tools provided, Mindfire Solutions highlighted the quality of support and service provided by the INFUSE Client Success (CS) team as one of the main reasons for continuing the partnership.
Building on the success of the first program, Mindfire Solutions is continuing its partnership with INFUSE to launch a second campaign.
This next strategy is informed by its predecessor, as it serves as a basis for future iterations to continue to propel Mindfire Solutions’ growth with high performance demand outcomes.
If you are seeking to empower your growth with laser-focused demand strategies, you can rely on our INFUSE demand experts for support.
The INFUSE team crafts, launches, and optimises demand programs that cater exclusively to your goals and targeting preferences, earning you quality engagement by leveraging unique buyer journeys to drive conversions.
All of our programs are supported in their entirety by our dedicated, award-winning Client Success team to ensure the delivery of positive outcomes for your company.
Lead Gen Kick Starter with INFUSE Lead Capture: Focused TOFU campaigns and targeted lead nurture. Leverage your content to generate opt-in contacts that fit specific targeting criteria.
Targeted Demand Generation with INFUSE Triple Play Intent: Generate opted-in and ICP leads that demonstrate in-market buying behaviors informed by cutting-edge, proprietary intent data technology.
Account Qualified Demand with INFUSE ABM Focus: Receive nurtured leads generated by title or role at named accounts and leverage detailed insights from profiling questionnaires to action targeted strategies.
Active Journey Demand with INFUSE Lead Cascade: Secure verified leads that meet your segmentation criteria and are engaged by INFUSE with progressive nurturing outreach throughout all buyer's journey stages. The program focuses on prospects whose precise, specific needs are met by your solutions, delivering unrivaled performance.
Propel your growth with high
performance demand
INFUSE demand experts work with you to craft demand generation programs tailored to your specific challenges and designed to empower you to reach your goals.
Whether you are looking to launch or optimise your demand generation strategy—reach out to our team to kickstart your next demand generation strategy.
