At the beginning of 2021, B2B marketers find themselves at a crossroads – both in terms of the business climate and the greater social context in which they operate. What’s next?
In our Outlook for 2021, INFUSE CEO Alexander Kesler states his view on this major moment in B2B marketing, while also sharing exciting developments that lay in store for INFUSE in the year ahead.
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The B2B landscape has undergone profound changes in recent years. Markets have become increasingly saturated, and competition is fiercer than ever as brands struggle to keep up with the rising tide of content and a growing number of touchpoints needed to engage with buying committees.