Mid Funnel Marketing

Mid funnel marketing is the process of guiding potential clients through the consideration phase of the buying journey. […]

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User Experience (UX)

User Experience (UX) refers to the overall experience of users with a product or service, particularly in terms of usability and accessibility. […]

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Targeted Display

Targeted display, also known as programmatic advertising, is a digital marketing approach that utilizes advanced technology and data-driven algorithms to deliver customized and relevant advertising content to specific audiences. […]

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Social Media Marketing (SMM)

Social media marketing (SMM) involves leveraging social media platforms such as Facebook, Instagram, and LinkedIn to create and share content, grow and engage with audiences, build relationships, and promote products or services. […]

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Sales Follow Up

Sales follow-up is a crucial aspect of the sales process that involves engaging clients after an interaction to foster relationships, address concerns, and ultimately secure business deals (it can also refer to post-sales initiatives). […]

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Sales Enablement

Sales enablement is a comprehensive and strategic approach that focuses on equipping client-facing sales teams with the necessary resources, tools, and knowledge to enhance their productivity, efficiency, and overall effectiveness in driving sales and client success. […]

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Revenue Operations (RevOps)

Revenue Operations, often referred to as RevOps, is an innovative approach to business operations that focus on driving client-centric growth and optimizing revenue generation by aligning and integrating various departments within an organization. […]

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Recession Marketing

Recession marketing refers to strategies and tactics applied during an economic downturn to help businesses navigate unfavorable economic conditions while maintaining or driving growth with their market share. […]

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Relationship Marketing (H2H)

Relationship marketing, often referred to as human-to-human (H2H) marketing, is a marketing strategy that emphasizes the importance of building strong, lasting relationships with clients. […]

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Programmatic Display

Programmatic marketing refers to digital marketing initiatives that leverage the automated buying and selling of digital advertising space, on platforms that utilize algorithms and real-time data to identify audiences, select the ad that most closely matches their profiles from an inventory, and optimize its placement for maximum effectiveness. […]

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Product Marketing

Product marketing is a strategy that focuses on promoting and positioning a product or service in the market. […]

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Paid Social

Paid social, a strategic approach to digital advertising, revolves around utilizing paid social media platforms to promote and engage with a client’s target audience. […]

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Paid Media

Paid media refers to a strategic marketing approach that involves the utilization of various paid advertising channels to promote products, services, or brands. […]

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